CAAM Presents: Asian Heritage Street Celebration Cinema Showcase

The Center for Asian American Media (CAAM) is thrilled to present the second year of the Asian Heritage Street Celebration (AHSC) Cinema Showcase, held at the Asian Art Museum! The event coincides with the street celebration, which is on Saturday May 19th! The Cinema Showcase runs from 2PM to 4PM, and will be held at the Asian Art Museum's Samsung Hall. Admission to the museum will be free all day, courtesy of Target and there will be no cost to watch the films.

The Center for Asian American Media (CAAM) is thrilled to sponsor the second year of the Asian Heritage Street Celebration (AHSC) Cinema Showcase! (Check out the fair Saturday May 19 on Larkin St. from Grove to Ellis!)

Last year featured work from Bay Area talent, such as music videos by H.P. Mendoza and Rich Wong — who both premiered feature-length films at SFIAAFF30 — as well as Valerie Soe and and Russell Jeung’s OAK PARK, a documentary about the challenges faced by a tenant community in East Oakland.

What’s in store for this year? “For the 2nd Annual AHSC Cinema Showcase, it’s our intention to celebrate the breadth of talent we have here in the Bay Area,” says Masashi Niwano, Festival Director for CAAM. “We have selected a collection of fantastic shorts films & music videos from many local cities including San Francisco, Oakland, San Jose, Fremont and Palo Alto. These emerging mediamakers have new stories and voices that will surely entertain and inspire the audience.” Additionally, we are excited to have this year’s programming curated in collaboration with our friends at the Third I Film Festival.

The Asian Heritage Street Celebration Cinema Showcase will be held at the Asian Art Museum’s Samsung Hall on Saturday May 19th from 2PM to 4PM. Admission to the museum will be free all day, courtesy of Target and there will be no cost to watch the films.

This event is held also in celebration of Asian Contemporary Art Week.


Date: May 19, 2011
Time: 2:00 PM – 4:00 PM
Location: Asian Art Museum, Samsung Hall, 100 Larkin St., San Francisco.

Join us for a special happy hour from 4-6pm at O3 Bistro and Lounge!
CAAM Fam Happy Hour Facebook event: 

MY NAME IS SEVEN dir. by D. B. Cheng
TERRA COTTA dir. Yasmine Gomez











MY NAME IS SEVEN, Dir. D.B. Cheng, 7 min.
Seven is a true B-boy deep inside, but will his moves impress the girl of his dreams? Steven Terada and Brian Hirano, members of QuestCrew, join the cast of this fun short film.

TERRA COTTA, Dir. Yasmine Gomez, 6 min.
“Maybe sometimes… you need something to unsettle. Maybe that something is the best part.” Watch what happens when one roommate gets fed up with the status quo.

ROOTS OF LOVE, Dir. Harjant Gill, 30 min.
Told through the stories of six different men ranging in age from fourteen to eighty-six,Roots of Love documents the changing significance of hair and the turban among Sikhs in India. The choice of cutting one’s hair is one that not only concerns the individual and his family, but an entire community.

MELODY WALKS, by DreamDate, Produced by Heather MacLean, 3 min.
Set at the scenic Pacifica Pier, this music video features a live performance from the indie/folk-trio.

LOVE HACKING, Dir. Jenni Nelson, 21 min.
A virtual relationship becomes a reality when a robot inventor falls in love online and journeys to Nepal to meet his fiancé for the first time.

MAKING NOISE IN SILENCE, Dir. Mina T. Son, 3 min.
Class is in session at the California School for the Deaf; it’s a typical American high school, with jocks, nerds, misfits, cheerleaders, and new kids. In Making Noise in Silence, follow two Korean American teens as they discover what it means to be both deaf and Korean.

IT’S BEAUTIFUL, By Hopie ft. Luckylam, Dir. Stretch, 5 min.
Northern California meets Southern California on this fun, upbeat music video featuring Living Legends rapper, LuckyIAm.

LADY RAZORBACK, Dir. Laura Green, 4 min.
When a group of Pacific Islander women struggles to start a rugby team in East Palo Alto, they find the field to be an unexpected sanctuary.

A Japanese musician’s lifelong love of bluegrass takes him on a mission of discovery into the heartland of America.


Asian Heritage Street Celebration website

2012 Fair Information

About 3rd i

About the Asian Art Museum

Asian Contemporary Art Week

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