2020 Census Video Prize Challenge Offers $50,000 in Awards

Hamtramck USA
Director Razi Jafri, Image Courtesy of Hamtramck, U.S.A.

The Census Open Innovation Labs (COIL) at the U.S. Census Bureau has launched a first-of-its-kind Video Prize Challenge to help get the word out about the 2020 Census with a total of $50,000 in prize awards.

The goal of the competition is to accelerate the creation of shareable content that speaks to hard-to-count communities, through engaging and informative short-form videos. Asian Americans are both the fastest growing racial demographic group in America, and also the least likely fill out their surveys, according to studies conducted by the U.S. Census Bureau.

This open call for content is designed to help educate and motivate about why it’s critical to complete the 2020 Census — from getting the funding their community needs, to representation in congress.

Videos should be aligned to the ‘reminder phase’ of the 2020 Census campaign with the key message that “It’s not too late to respond either online, via phone, or by mail”. 

Submissions are open until April 17th at 2:59am EST, winners will be announced early to mid-May.

Three prizes will be awarded: a $30,000 grand prize, $10,000 runner up, and $10,000 student prize.

GOTC Video Prize Challenge details and guidelines on challenge.gov


Video Prize Info Session
Monday, March 30
4:00 PM EST
Join by logging on to the COIL website

APIAVote Webinar
Tuesday, March 31 
4:00 PM EST
This will be a space for you to ask additional questions after you had a day to reflect on the information provided to you through the Video Prize Info Session.  APIAVote can help you understand the challenges that the Asian American and Pacific Islander community faces in ensuring a complete count in the 2020 Census. RSVP here.

For answers to Frequently Asked Questions about the video contest visit the COIL website or email census.accelerate@census.gov.

More 2020 Census Resources

APIA VOTE  to view pages in various Asian languages featuring consolidated resources

Count Us In 2020 for information about the barriers standing in the way of a complete count of the AAPI community.

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